Platform insights
Practical thinking from SusTern about product information, branded storefronts, connected workflows, and the people who make commerce work.
Why product information belongs at the center of catalog discoverability, branded storefronts, and the conversations that follow.
Why the storefront should explain the product conversation instead of asking every visitor to behave like a checkout customer.
A grounded approach to using AI in product and commerce workflows without hiding the people responsible for the outcome.
How BOM-driven planning and agentic workflow intelligence can connect raw materials, production lines, and finished-goods commitments.
A look at how manufacturers, suppliers, and distributors can move from disconnected operational signals to reviewable action.